—— OUR APPROACH
HOW YOU BREATHE
SHAPES HOW
YOU RESPOND.
Breathing responds to the demands of life. With understanding and practice, we can develop more functional habits, greater flexibility, and more choice in how we meet the moments that matter.
—— 01 / THE FOUNDATION
Start with how you breathe.
Your breathing changes with exertion, attention, pressure, and recovery. Over time, habits develop. Some serve us well. Others may make it harder to respond comfortably and flexibly.
BREATHING FUNCTION
Understand your rhythm, effort, and everyday breathing habits. Develop a stronger foundation.
BREATHING ADAPTABILITY
Learn when and how to adjust your breathing to support focus, composure, energy, and recovery.
—— 02 / THE PERFORMANCE CYCLE
Prepare. Perform. Restore.
Performance is a continuous cycle of adaptation. Each phase supports the next.
PREPARE
Build readiness before demands arise.
PERFORM
Use your breath to meet the moment.
RESTORE
Support recovery and renew capacity.
Not three fixed states. A continuous cycle.
“What stood out to me was the time-to-benefit ratio.”
Dave Long, Co-Founder, Orangetheory Fitness
—— 03 / A PRACTICAL METHOD
Make room for choice.
Pressure can pull us into automatic responses. Awareness creates an opportunity to respond differently.
PAUSE · Interrupt automatic momentum.
BREATHE · Notice your breath and adjust when useful.
FEEL · Sense your body, your intuition, and what’s happening around you.
THINK · Discern what matters and consider your options.
ACT · Choose your next response.
Pause · Breathe · Feel · Think · Act are flexible cues, not rigid steps. Awareness, adjustment, and action often overlap.
“It’s become a habit for performing at my best.”
Malachi Bierstein, CEO, ScienceMedia
—— 04 / HOW WE TRAIN
Grounded in physiology. Built through practice.
Our work combines evidence-informed education, observation, guided practice, and real-world application.
01 / IN-PERSON OR VIRTUAL
Leadership Experiences
Bring real challenges. Experience practical breathing skills. Rehearse using them under pressure and leave with tools you can apply.
02 / MULTI-SESSION
Team Performance Training
Guided practice, workplace challenges, and reinforcement between sessions help teams apply skills together.
03 / ONE-ON-ONE
Private Performance Training
Personalized training shaped around how you breathe and the moments that matter in your work and life.
04 / SPEAKING & COLLABORATION
Keynotes & Custom Experiences
Bring a fresh perspective on performance under pressure to your next event or collaboration. We'll shape an experience around your audience and goals.
“I've taken the skills I've gained and incorporated it into my daily routines at home, work, and even the gym.”
Elina Vives, EVP & CMO, Chamberlain Group
—— 05 / THE PEOPLE
The people behind ViaBreath.
We bring together decades of experience across medicine, engineering, executive leadership, and the health and fitness industry.
Our backgrounds give us different perspectives on the same challenge. One rooted in human physiology and high-stakes clinical care. The other in innovation, business leadership, and bringing health and performance solutions to people at scale.
Together, we connect scientific understanding with practical application. We founded ViaBreath to bring greater credibility, accessibility, and rigor to breath-based performance training, helping people develop skills they can use in the moments that matter.
Co-Founder & CEODevin is an engineer, executive, innovator, and martial artist. He has spent decades leading businesses and advancing innovation across the health and fitness industry. He brings a systems perspective to human performance, with a focus on translating science and emerging ideas into practical solutions.
Co-Founder & COOIn neurosurgery, pressure isn't theoretical. Katrina combines more than two decades of clinical experience with business leadership, bringing firsthand insight into what it takes to think clearly, make critical decisions, and perform when the stakes are real.
—— 06 / THE NEXT STEP
Train for what matters.
Develop practical breathing skills for the demands of your work and life. Let’s find your starting point.